PR articles – A wasted opportunity

Have you flip through business magazines and news papers with dozens of PR articles, but never stop to check what’s in them ?You are not alone. It is not just because they are boring, we all know they are lies biased. 1) The articles project organisations as places that did no wrong, not doing anyContinue reading “PR articles – A wasted opportunity”

Business as usual? Or go digital.

Many organisations have called themselves digital before Covid19. The pandemic identified all our camouflages. These organisations had some of their marketing in digital but all other aspects were stuck in analog.They had the shock of their lives in 2020.Going forward now, we have the question in front of us: are we going back to whatContinue reading “Business as usual? Or go digital.”